/* ========================================
   PULPO MKT — Sitio Web Oficial
   Paleta: Morado #9F48A6 · Negro #000 · Blanco #FFF
   Fonts: Montserrat (body) + Times-style serif (headings)
   ======================================== */

@import url('https://fonts.googleapis.com/css2?family=Montserrat:wght@300;400;500;600;700;800&family=Playfair+Display:wght@400;600;700;800;900&display=swap');

:root {
  --purple: #9F48A6;
  --purple-dark: #7A3580;
  --purple-light: #C97CCF;
  --purple-bg: #F7EEF8;
  --black: #000000;
  --dark: #1a1a1a;
  --grey: #555555;
  --grey-light: #888888;
  --white: #FFFFFF;
  --off-white: #FAFAFA;
  --border: #E8E8E8;
  --shadow: rgba(159, 72, 166, 0.12);
  --shadow-dark: rgba(0, 0, 0, 0.08);
  --transition: all 0.3s ease;
}

/* RESET */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Montserrat', sans-serif;
  color: var(--dark);
  background: var(--white);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { text-decoration: none; color: inherit; transition: var(--transition); }
ul { list-style: none; }

/* ======== HEADER / NAV ======== */
.site-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
  background: rgba(255,255,255,0.97);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  transition: var(--transition);
}
.site-header.scrolled {
  box-shadow: 0 2px 20px var(--shadow-dark);
}
.nav-container {
  max-width: 1200px; margin: 0 auto;
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 40px;
}
.logo {
  display: flex; align-items: center; gap: 10px;
}
.logo-icon {
  width: 42px; height: 42px;
  background: var(--purple);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 22px;
  color: var(--white);
}
.logo-text {
  font-family: 'Playfair Display', serif;
  font-size: 22px; font-weight: 800;
  color: var(--black);
}
.logo-text span {
  display: block;
  font-family: 'Montserrat', sans-serif;
  font-size: 9px; font-weight: 600;
  letter-spacing: 2.5px;
  color: var(--purple);
  text-transform: uppercase;
}
.nav-links {
  display: flex; align-items: center; gap: 32px;
}
.nav-links a {
  font-size: 13px; font-weight: 500;
  color: var(--grey);
  position: relative;
}
.nav-links a::after {
  content: ''; position: absolute; bottom: -4px; left: 0;
  width: 0; height: 2px; background: var(--purple);
  transition: width 0.3s ease;
}
.nav-links a:hover, .nav-links a.active {
  color: var(--purple);
}
.nav-links a:hover::after, .nav-links a.active::after {
  width: 100%;
}
.btn-cta-nav {
  background: var(--purple); color: var(--white) !important;
  padding: 10px 22px; border-radius: 6px;
  font-size: 13px; font-weight: 600;
  letter-spacing: 0.3px;
}
.btn-cta-nav:hover {
  background: var(--purple-dark);
  transform: translateY(-1px);
  box-shadow: 0 4px 15px var(--shadow);
}
.btn-cta-nav::after { display: none !important; }

/* Mobile menu toggle */
.menu-toggle {
  display: none; background: none; border: none;
  cursor: pointer; padding: 4px;
}
.menu-toggle span {
  display: block; width: 24px; height: 2px;
  background: var(--dark); margin: 5px 0;
  transition: var(--transition);
}

/* ======== HERO ======== */
.hero {
  padding: 160px 40px 100px;
  background: linear-gradient(160deg, var(--purple) 0%, var(--purple-dark) 50%, #5C2463 100%);
  color: var(--white);
  position: relative; overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute; top: -200px; right: -200px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(255,255,255,0.06) 0%, transparent 70%);
  border-radius: 50%;
}
.hero::after {
  content: '';
  position: absolute; bottom: -100px; left: -100px;
  width: 400px; height: 400px;
  background: radial-gradient(circle, rgba(255,255,255,0.04) 0%, transparent 70%);
  border-radius: 50%;
}
.hero-content {
  max-width: 1200px; margin: 0 auto;
  position: relative; z-index: 2;
}
.hero h1 {
  font-family: 'Playfair Display', serif;
  font-size: 52px; font-weight: 800;
  line-height: 1.15; max-width: 700px;
  margin-bottom: 20px;
}
.hero h1 .accent {
  color: #E8C5EB;
  font-style: italic;
}
.hero .subtitle {
  font-size: 17px; font-weight: 300;
  color: rgba(255,255,255,0.8);
  max-width: 540px; line-height: 1.7;
  margin-bottom: 36px;
}
.hero .btn-group {
  display: flex; gap: 16px; flex-wrap: wrap;
}
.btn-primary {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--white); color: var(--purple);
  padding: 16px 32px; border-radius: 8px;
  font-weight: 700; font-size: 14px;
  letter-spacing: 0.3px;
  border: none; cursor: pointer;
}
.btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 25px rgba(0,0,0,0.2);
}
.btn-secondary {
  display: inline-flex; align-items: center; gap: 8px;
  background: transparent; color: var(--white);
  padding: 16px 32px; border-radius: 8px;
  font-weight: 500; font-size: 14px;
  border: 1.5px solid rgba(255,255,255,0.35);
  cursor: pointer;
}
.btn-secondary:hover {
  border-color: var(--white);
  background: rgba(255,255,255,0.08);
}
.hero-watermark {
  position: absolute; right: 60px; top: 50%;
  transform: translateY(-50%);
  font-size: 200px; opacity: 0.04;
  z-index: 1;
}

/* ======== SECTIONS ======== */
.section {
  padding: 80px 40px;
  max-width: 1200px; margin: 0 auto;
}
.section-full {
  padding: 80px 40px;
}
.section-purple {
  background: var(--purple-bg);
}
.section-dark {
  background: var(--dark);
  color: var(--white);
}
.section h2 {
  font-family: 'Playfair Display', serif;
  font-size: 36px; font-weight: 800;
  color: var(--black);
  margin-bottom: 12px;
}
.section-dark h2 { color: var(--white); }
.section .lead {
  font-size: 16px; color: var(--grey);
  max-width: 600px; line-height: 1.7;
  margin-bottom: 40px;
}
.section-dark .lead { color: rgba(255,255,255,0.6); }
.section h3 {
  font-size: 18px; font-weight: 700;
  color: var(--black); margin-bottom: 8px;
}
.section p {
  font-size: 14px; color: var(--grey);
  line-height: 1.7;
}
.section-center { text-align: center; }
.section-center .lead { margin-left: auto; margin-right: auto; }

/* ======== CARDS GRID ======== */
.cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 24px;
}
.card {
  background: var(--white);
  border-radius: 14px;
  padding: 32px 28px;
  border: 1px solid var(--border);
  transition: var(--transition);
}
.card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px var(--shadow);
  border-color: var(--purple-light);
}
.card .num {
  font-family: 'Playfair Display', serif;
  font-size: 42px; font-weight: 800;
  color: var(--purple);
  margin-bottom: 8px;
}
.card h3 { margin-bottom: 10px; }
.card p { font-size: 13px; }

/* ======== STEPS (MÉTODO) ======== */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.step {
  text-align: center; padding: 28px 16px;
}
.step .circle {
  width: 64px; height: 64px;
  border-radius: 50%;
  background: var(--purple);
  color: var(--white);
  font-family: 'Playfair Display', serif;
  font-size: 24px; font-weight: 700;
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto 16px;
  box-shadow: 0 6px 20px var(--shadow);
}
.step h3 { font-size: 16px; margin-bottom: 8px; }
.step p { font-size: 12px; }

/* ======== PACKAGES ======== */
.packages {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.pkg {
  background: var(--white); border-radius: 14px;
  padding: 36px 28px; text-align: center;
  border: 2px solid var(--border);
  transition: var(--transition);
}
.pkg:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px var(--shadow);
}
.pkg.featured {
  border-color: var(--purple);
  position: relative;
}
.pkg.featured::before {
  content: 'MAS POPULAR';
  position: absolute; top: -14px; left: 50%;
  transform: translateX(-50%);
  background: var(--purple); color: var(--white);
  font-size: 10px; font-weight: 700;
  padding: 5px 16px; border-radius: 20px;
  letter-spacing: 1.5px;
}
.pkg .name {
  font-weight: 800; font-size: 18px;
  color: var(--black); margin-bottom: 4px;
}
.pkg .price {
  font-family: 'Playfair Display', serif;
  font-size: 36px; font-weight: 800;
  color: var(--purple); margin: 12px 0 4px;
}
.pkg .price span {
  font-size: 14px; color: var(--grey);
  font-family: 'Montserrat'; font-weight: 400;
}
.pkg ul { text-align: left; margin: 20px 0; }
.pkg ul li {
  font-size: 13px; color: var(--grey);
  padding: 8px 0 8px 24px;
  border-bottom: 1px solid #f3f3f3;
  position: relative;
}
.pkg ul li::before {
  content: '\2713'; position: absolute; left: 0;
  color: var(--purple); font-weight: 700;
}
.pkg .btn-pkg {
  display: block; padding: 14px;
  border-radius: 8px; font-weight: 700;
  font-size: 13px; margin-top: 20px;
  background: var(--dark); color: var(--white);
}
.pkg .btn-pkg:hover {
  background: var(--purple);
}
.pkg.featured .btn-pkg {
  background: var(--purple);
}
.pkg.featured .btn-pkg:hover {
  background: var(--purple-dark);
}

/* ======== TESTIMONIALS ======== */
.testimonials {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.testimonial {
  background: var(--white); border-radius: 14px;
  padding: 28px; border-left: 4px solid var(--purple);
  box-shadow: 0 2px 12px var(--shadow-dark);
}
.testimonial blockquote {
  font-size: 14px; color: var(--grey);
  font-style: italic; line-height: 1.7;
  margin-bottom: 16px;
}
.testimonial .author {
  font-size: 12px; font-weight: 700;
  color: var(--purple);
}

/* ======== CTA BAND ======== */
.cta-band {
  background: linear-gradient(135deg, var(--purple), var(--purple-dark));
  padding: 64px 40px; text-align: center;
  color: var(--white);
}
.cta-band h2 {
  font-family: 'Playfair Display', serif;
  font-size: 32px; color: var(--white);
  margin-bottom: 12px;
}
.cta-band p {
  color: rgba(255,255,255,0.7);
  margin-bottom: 28px; font-size: 15px;
}
.cta-band .btn-cta {
  display: inline-block;
  background: var(--white); color: var(--purple);
  padding: 16px 36px; border-radius: 8px;
  font-weight: 700; font-size: 14px;
}
.cta-band .btn-cta:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 25px rgba(0,0,0,0.2);
}

/* ======== LEAD MAGNET HERO ======== */
.lm-hero {
  padding: 160px 40px 80px;
  background: linear-gradient(160deg, var(--purple) 0%, var(--purple-dark) 50%, #5C2463 100%);
  color: var(--white);
}
.lm-hero-inner {
  max-width: 1200px; margin: 0 auto;
  display: flex; gap: 48px; align-items: center;
}
.lm-hero .left { flex: 1; }
.lm-hero h1 {
  font-family: 'Playfair Display', serif;
  font-size: 40px; font-weight: 800;
  line-height: 1.2; margin-bottom: 16px;
}
.lm-hero h1 .accent { color: #E8C5EB; }
.lm-hero p {
  font-size: 15px; color: rgba(255,255,255,0.75);
  line-height: 1.7; margin-bottom: 16px;
}
.lm-hero .trust {
  font-size: 12px; color: rgba(255,255,255,0.5);
}
.form-box {
  background: var(--white); border-radius: 16px;
  padding: 36px; width: 380px; flex-shrink: 0;
  box-shadow: 0 20px 60px rgba(0,0,0,0.2);
}
.form-box h3 {
  color: var(--black); font-size: 20px;
  font-weight: 700; margin-bottom: 20px;
  text-align: center;
}
.form-box input, .form-box select, .form-box textarea {
  width: 100%; padding: 14px 16px;
  border: 1.5px solid var(--border);
  border-radius: 8px; font-size: 14px;
  font-family: 'Montserrat', sans-serif;
  margin-bottom: 12px; outline: none;
  transition: border-color 0.3s;
}
.form-box input:focus, .form-box select:focus, .form-box textarea:focus {
  border-color: var(--purple);
}
.form-box .btn-form {
  width: 100%; padding: 16px;
  background: var(--purple); color: var(--white);
  border: none; border-radius: 8px;
  font-weight: 700; font-size: 15px;
  cursor: pointer; transition: var(--transition);
  font-family: 'Montserrat', sans-serif;
  letter-spacing: 0.5px;
}
.form-box .btn-form:hover {
  background: var(--purple-dark);
  transform: translateY(-1px);
}
.form-box .form-note {
  font-size: 11px; color: var(--grey-light);
  text-align: center; margin-top: 10px;
}

/* ======== ABOUT ======== */
.about-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 48px; align-items: center;
}
.about-grid .photo-placeholder {
  background: linear-gradient(135deg, var(--purple-bg), #E8D5E9);
  border-radius: 16px; height: 360px;
  display: flex; align-items: center; justify-content: center;
  font-size: 14px; color: var(--grey-light);
  border: 2px dashed var(--purple-light);
}
.about-grid p { margin-bottom: 16px; }

/* Stats */
.stats-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.stat {
  text-align: center; padding: 32px 16px;
  background: var(--white); border-radius: 14px;
  border: 1px solid var(--border);
}
.stat .num {
  font-family: 'Playfair Display', serif;
  font-size: 48px; font-weight: 800;
  color: var(--purple);
}
.stat p { font-size: 14px; color: var(--grey); margin-top: 4px; }

/* ======== CONTACT ======== */
.contact-grid {
  display: flex; gap: 40px;
}
.contact-grid .form-side { flex: 1; }
.contact-grid .info-side { width: 320px; }
.contact-card {
  background: var(--white); border-radius: 14px;
  padding: 24px; border: 1px solid var(--border);
  margin-bottom: 16px;
}
.contact-card h3 {
  color: var(--purple); font-size: 15px;
  margin-bottom: 8px;
}
.contact-card p { font-size: 13px; }
.contact-card .phone {
  font-size: 22px; font-weight: 800;
  color: var(--black);
}

/* ======== FOOTER ======== */
.site-footer {
  background: var(--dark); color: rgba(255,255,255,0.5);
  padding: 48px 40px;
}
.footer-inner {
  max-width: 1200px; margin: 0 auto;
  display: flex; justify-content: space-between; align-items: center;
}
.footer-brand {
  font-family: 'Playfair Display', serif;
  font-size: 20px; color: var(--white);
}
.footer-brand span {
  display: block; font-family: 'Montserrat';
  font-size: 11px; color: rgba(255,255,255,0.4);
  margin-top: 4px;
}
.site-footer a { color: var(--purple-light); }
.site-footer a:hover { color: var(--white); }
.site-footer .footer-right {
  text-align: right; font-size: 12px; line-height: 1.9;
}

/* ======== UTILITIES ======== */
.mt-2 { margin-top: 16px; }
.mt-4 { margin-top: 32px; }
.text-purple { color: var(--purple); }
.container { max-width: 1200px; margin: 0 auto; }

/* ======== RESPONSIVE ======== */
@media (max-width: 900px) {
  .hero h1 { font-size: 36px; }
  .hero { padding: 140px 24px 70px; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .packages { grid-template-columns: 1fr; max-width: 400px; margin: 0 auto; }
  .testimonials { grid-template-columns: 1fr; }
  .about-grid { grid-template-columns: 1fr; }
  .contact-grid { flex-direction: column; }
  .contact-grid .info-side { width: 100%; }
  .lm-hero-inner { flex-direction: column; }
  .form-box { width: 100%; }
  .stats-grid { grid-template-columns: 1fr; }
  .footer-inner { flex-direction: column; text-align: center; gap: 20px; }
  .site-footer .footer-right { text-align: center; }
}
@media (max-width: 768px) {
  .nav-links { display: none; }
  .menu-toggle { display: block; }
  .nav-links.open {
    display: flex; flex-direction: column;
    position: absolute; top: 100%; left: 0; right: 0;
    background: var(--white); padding: 20px 40px;
    border-bottom: 1px solid var(--border);
    box-shadow: 0 8px 24px var(--shadow-dark);
  }
  .hero h1 { font-size: 30px; }
  .section h2 { font-size: 28px; }
  .cta-band h2 { font-size: 24px; }
  .hero-watermark { display: none; }
  .cards { grid-template-columns: 1fr; }
}

/* ======== FORM SUCCESS MESSAGE ======== */
.form-success {
  display: none;
  background: var(--purple-bg);
  border: 2px solid var(--purple);
  border-radius: 12px;
  padding: 32px;
  text-align: center;
}
.form-success h3 {
  color: var(--purple);
  margin-bottom: 8px;
}
.form-success p {
  color: var(--grey);
  font-size: 14px;
}

/* Page hero (inner pages) */
.page-hero {
  padding: 140px 40px 60px;
  background: linear-gradient(160deg, var(--purple) 0%, var(--purple-dark) 100%);
  color: var(--white);
}
.page-hero h1 {
  font-family: 'Playfair Display', serif;
  font-size: 44px; font-weight: 800;
  max-width: 700px; margin-bottom: 12px;
}
.page-hero .accent { color: #E8C5EB; }
.page-hero .subtitle {
  font-size: 16px; color: rgba(255,255,255,0.7);
  max-width: 550px;
}
.page-hero-inner {
  max-width: 1200px; margin: 0 auto;
}